The tablet gender gap is narrowing, "but men aren't making it up on the e-reader side," according to eMarketer, which forecast that by 2014, women will comprise 49% of all tablet users and 52% of e-reader users, paidContent reported, noting this estimate "is lower than one from Nielsen earlier this year, which found women making up 61% of e-reader owners."
E-reader use is predicted to increase 57% by 2014--up to 22% percent of the U.S. adult population, and eMarketer "estimates that 14% of U.S. adults now own e-readers--a higher percentage than it or Pew reported earlier this year," paidContent wrote.
