Last night, Stephen Colbert opened his show with an update on what he called "my ongoing war with Amazon." Colbert said that following his "preorder" that Colbert Nation fans preorder the forthcoming novel California by Edan Lepucki on Powells.com, "You heroes have bought over 6,400 copies of California. In fact, you have made California the No. 1 book on Powell's for a week."
Then he called on viewers to "really show Amazon" by putting California on the New York Times bestseller list. He recommended they preorder the first novel through Colbertnation.com "or preorder it from other places like Parnassus Books, Politics & Prose, Rainy Day Books. Or go to your local bookstore, walk up to the counter, and just click on the clerk."
In recounting the battle, Colbert said, "Because of Amazon's scorched earth tactics, more people are getting screwed than in 50 Shades of Grey." He also called Jeff Bezos "Lex Loser" as a photo of the very bald Amazon CEO flashed behind him.
