By now, the ALS Ice Bucket Challenge needs no introduction. As Forbes put it: "In case you've been hiding in a Martian dry ice gully, the reason all these smart people are chilling their brains is not some new health fad but to raise awareness for amyotrophic lateral sclerosis (ALS), the lethal neurodegenerative disorder also known as Lou Gehrig's disease."
The book world has also enthusiastically immersed itself in the #IceBucketChallenge. Check out these ALS Ice Bucket Challenge videos from bookstores RJ Julia Booksellers, Madison, Conn., and Reiter's Books, Washington, D.C.; Amazon CEO Jeff Bezos; authors Michael Connelly, Wally Lamb, Stephen King (no comments on his choice of hosiery, please), Brandon Sanderson, Alex Bledsoe, David Brin and Pierce Brown.
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Finally, because we love him and all he does for books, we are pleased to present this year's award for best performance in an ALS Ice Bucket Challenge video to Stephen Colbert.