Cool Idea of the Day: 12/12/12

Village Books, Bellingham, Wash., has launched 12/12/12, a program that aims to have participants read 12 books in 12 months this year. As Lindsey McGuirk, digital marketing and publishing manager, explained, "It's a reading goal for those of us who tend to be on the slower end of reading (like myself) and feel daunted by readers who can conquer a book a week."

Readers can register with the program, which is "as noncommittal as possible," on Facebook, Twitter, Goodreads or in the store. Village Books asks participants each month what book they've chosen for the month, checks in in the middle of the month about the book and asks at the end of the month how readers liked the book. "If they feel like joining any of the discussions we're holding on Facebook, Twitter, Goodreads or in the store, they're more than welcome to," McGuirk added. People who join the discussions each month are entered in drawings to win one of four $5 Village Books gift certificates.

For more information, including a downloadable PDF that people can use to track their reading lists and accomplishments, click here.

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