Tarcher/Penguin has launched a digital/mobile product called My Artist's Way Toolkit & App that is based on Julia Cameron's The Artist's Way, which has sold more than two million copies in North America. Published 20 years ago, the book has the premise that everyone has creative potential that can be unlocked with various strategies and tools--which lend themselves to an interactive platform. As the company put it, the toolkit is "designed for a new generation of creatives, professionals and aspiring artists who are more likely to leave home armed with an iPhone or laptop than a journal."
The toolkit is built on a web platform that refreshes with daily inspirations and has an interactive notebook and weekly exercises and activities from Cameron's library and more. The cost is $4.99 a month or $3.99 a month with a one-year subscription. The platform developed for My Artist's Way likely will be used for other Penguin works.
"The Artist's Way is not a book that you simply read," said Tarcher/Penguin publisher Joel Fotinos. "It's a program that you engage with. You complete exercises, record your stream-of-consciousness thoughts, and actively seek inspiration in the outside world. The My Artist's Way Toolkit & App is the perfect companion since it gives readers the digital tools to do all of these activities wherever they are."
