Cool Idea of the Day: Powell's 'Whale of an Ale'

Powell's Books, Portland, Ore., has partnered with Rogue Ales and Spirits to create White Whale Ale, "a beverage for anyone who has a thirst for books and artisan craft beer"

Powell's described the creation process this way: "This brand-new ale was truly inspired by a love of literature. At an auction in Chicago, Michael Powell landed a first edition of Herman Melville's The Whale (renamed Moby-Dick in subsequent editions), and the book has occupied a special place in his heart ever since. In part, this special-edition beer is a tribute to Michael and his family, as well as to the legacy of Powell's.

"The concept behind the project was to go where beer has never gone before--by adding actual pages from a copy of Moby-Dick to the brew. Michael and Emily Powell took sheets from the book and, along with Rogue Brewmaster John Maier, placed them into the brew kettle."

White Whale Ale, which was brewed in honor of the bookstore's 41st anniversary, is available at Rogue Hall on Portland State University campus and the Rogue Distillery and Public House, located near Powell's flagship store. Commemorative bottles may also be purchased online at

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