Beginning November 26, HarperCollins will offer a selection of bestselling titles to JetBlue passengers as the book content partner for the launch of the airline's Fly-Fi content platform. Customers can read excerpts from more than 20 books, and each e-sampler includes buy buttons allowing them to purchase available titles from a variety of retailers. The offer will continue throughout the next year, with titles changing monthly.
"This is a terrific opportunity for travelers to enjoy some of the best books of the year during the busy, and oftentimes stressful, holiday travel period," said Angela Tribelli, chief marketing officer, HarperCollins. "We, like JetBlue, are committed to being at the forefront of our industry, so collaborating with them on this innovative consumer experience was a natural fit."
Jamie Perry, director of product development, JetBlue, said, "An integral part of making our Fly-Fi Hub attractive to our customers is working with world-leading content providers such as HarperCollins and joining forces to offer some of their superior media content onboard."
