Random House Children's Books has launched The Story Stop, a bookstore on wheels designed to promote reading initiatives throughout the year and offer consumers a chance to meet their favorite authors, illustrators and characters at a variety of venues and family-focused events. At each stop, the publisher will partner with a local retailer to sell books. This weekend at the Ohio State Fair in Columbus, the Story Stop is kicking off its first official tour in celebration of the Chapter Book Champions Challenge. Then it hits the road in late July and August to engage young readers and parents across the country.
"The Story Stop offers an innovative way to connect directly with our young readers and their parents at both traditional retail venues and more family-focused events from stops at state fairs in Ohio and New York to the Brooklyn Cyclones stadium," said Kerri Benvenuto, v-p, marketing, licensed & proprietary brands. "We look forward to taking the bus on the road for this inaugural tour and growing the program in the future to feature and promote more of our varied publishing for young readers to young adults."
The Story Stop will offer additional tours throughout the fall and into 2017, including Dr. Seuss's Grinch-mas and the Grow Your Heart 3 Sizes tour, a traveling art exhibit in honor of 75 years of Little Golden Books, and a celebration of the 25th anniversary of Magic Tree House.