AAP Sales: April Down 7%; Year to Date off 4.3%

In April, total net book sales fell 7%, to $729.6 million, compared to April 2015, and represented sales of 1,210 publishers and distributed clients as reported to the Association of American Publishers. For the first third of the year, total net book sales fell 4.3%, to $2.852 billion. 

In April, adult paperbacks and mass markets had sizeable gains of 24.7% and 23%, respectively, while adult hardcovers were down 6.6%. Children's/YA hardcovers and paperbacks both were up substantially, 24.2% and 16.2%, respectively. Downloaded audio slowed down slightly compared to many previous months, with sales up "only" 20.5%. E-books in all categories continued to drop.



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