AAP Sales: First Half of 2016 Down 3.4%

In the first half of 2016, total net book sales fell 3.4%, to $5.366 billion, compared to the first half of 2015, and represented sales of 1,210 publishers and distributed clients as reported to the Association of American Publishers. 

AAP president and CEO Tom Allen commented: "After a tough first quarter--with trade sales down 7.4% from the prior year--second quarter sales have bounced back with 4.6% growth. Sales of adult, children's and religious books all increased in the second quarter due to a mix of factors including movie tie-ins, a diversity of titles from small and midsize presses, and religious presses recovering from a tough 2015."

In June, total net book sales fell 4.7%, to $1.457 billion, compared to June 2015. During the month, the biggest gainers were religious presses, up 16.1%, and children's and YA books, up 10.4%. The biggest declines were in sales of professional books, down 24%, and higher ed, down 10.8%.


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