HarperCollins is creating a backlist program for U.S. independent retailers that aims to "reward and support independent retailers that maintain a varied selection of HarperCollins backlist titles specific to the store's strengths and customer base," the company said.
Eligible accounts will be able to earn an additional discount on all HarperCollins and Harlequin adult and children's backlist titles ordered in calendar year 2017. Accounts will receive HarperCollins's Backlist Finds newsletter, which will provide title suggestions and links to Edelweiss catalogues that will help accounts review their HarperCollins backlist. To be eligible for the program, an account must be in good credit standing and have a minimum net billing of $5,000 with HarperCollins for calendar year 2016. Eligibility will be reviewed annually.
Mary Beth Thomas, v-p, deputy director of sales, said, "We are delighted to offer a backlist offer that gives bookstores the opportunity to 'revisit and rediscover' HarperCollins titles. Developed from many conversations with booksellers around the country, the program is meant to be simple, straightforward and easy to implement. We've built in flexibility so that bookstores can participate without having to jump through a lot of hoops. Our goal is that the tools provided will enable our reps to have productive discussions to help their accounts make decisions about opportunity titles for their inventory mix."
For more information, bookstores should contact a HarperCollins sales rep or e-mail firstname.lastname@example.org.