Penguin Shop, a permanent branded store located in the lobby of the publisher's downtown Toronto headquarters, "is showing off its powers of transformation with its first branded takeover," Quillblog reported. The 158-square-foot space is currently dedicated to YouTube phenomenon Lilly Singh's new book, How to Be a Bawse: A Guide to Conquering Life (Ballantine Books), and features Bawse book spines, merchandising and a floor graphic. Singh, who was in Toronto as part of a 28-stop international tour, stopped by the store recently.
