The Spiral Bookcase, located in the Manayunk neighborgood of Philadelphia, "is magical," the Review reported, noting that the shop "is a special environment that draws people in and makes them feel comfortable."
"We do carry crystals, sage, tarot decks and other lovely magical gifts, as well as a great collection of folklore and occult books," owner Ann Tetreault said. "But I think the magic stems from the coming together of people and ideas, the union of creating a space that celebrates that. The Spiral Bookcase is magical but only because of the people who bring their own energy and interests through the doors. We wouldn't be here without our customers."
Tetreault recalled that she and her husband opened the Spiral Bookcase a year after moving into the neighborhood: "Late winter 2010, we decided we would be the ones to bring a bookshop to the area.... After growing up in rural Connecticut and then living in D.C., I feel this area has the best of both worlds... an urban small-town neighborhood near the woods. I feel very connected to the people here and I have met the most creative and kind individuals--both inside and outside of the shop.... Mostly, I like being able to connect people to books and literary culture through Spiral."