Crown Creates New Currency

Crown Publishing Group is creating Currency, a nonfiction imprint dedicated to publishing "narrative-driven and practical books by thought leaders across a range of creative disciplines to help us navigate and succeed in an uncertain and rapidly evolving world." The editorial focus will include business, with an emphasis on innovative practice and entrepreneurship; economics and finance; and individual, organizational and societal transformation and growth. Currency's mission is "to provide a platform for relevant, inspiring voices who challenge established boundaries and orthodoxies, inspire conversation, and offer new perspectives on building lives with meaning and purpose."

Among authors Currency will publish are Eric Ries, whose The Startup Way will appear this fall; Beth Comstock, vice chair of General Electric; LinkedIn founder Reid Hoffman; organizational psychologist Tasha Eurich; and Girls Who Code founder Reshma Saujani.

Currency will build on and expand Crown's business book imprint, Crown Business. Books currently in the Crown Business development pipeline will be issued under the Currency imprint, with future reprints of backlist titles in Crown Business's extensive catalogue also being issued as Currency titles. The Crown Business name and logo will be retired over time.

Currency will be headed by Tina Constable, whose new title is senior v-p, publisher, Currency, Forum, Convergent, Waterbrook Multnomah. Staff includes Campbell Wharton, associate publisher; Roger Scholl, v-p, executive editor; and Talia Krohn, executive editor. Mary Reynics, executive editor, and Derek Reed, editor, both will acquire titles for Currency in addition to maintaining their existing and parallel editorial roles for the Crown Forum and Convergent imprints. Megan Perritt, publicity director, and Ayelet Gruenspecht, marketing director, will continue to lead their respective support teams, working across the Currency, Forum, and Convergent lists.

In a memo announcing Currency, Crown Publishing Group president and publisher Maya Mavjee observed: "Those among us with long memories of our publishing history may recall that Currency previously was the name of a well-regarded business books imprint for Doubleday and Broadway, which we retired early last decade. It is not only an apt name for this program; it is also the right time to bring it back."

Powered by: Xtenit