The Association of American University Presses has chosen "#LookItUP: Knowledge Matters" as the theme for the sixth annual University Press Week, which will run November 6-11.
During the week, the AAUP will host online celebrations of the theme via a blog tour and a new #ReadUP Medium channel. Partners including Ingram, Baker & Taylor and NetGalley will also mark the week online through special messages and marketing.
In addition, panels focusing on the theme will be held at the Texas Book Festival and the Boston Book Festival, and university presses are teaming with bookstores, libraries and other venues to bring the "#LookItUP" theme to the reading public. In New York City, for example, Book Culture will host a panel about publishing with university presses on November 8. And more than 30 university presses will take part in an "Indies First" campaign run by the American Booksellers Association during UP Week.
AAUP executive director Peter Berkery commented: "University presses publish the most important scholarship in every field, from politics and journalism to science and religion. Facts, knowledge, and expertise are our lifeblood, and the increasing number of people questioning their validity is highly disturbing. Knowledge does matter, expertise does matter, and we want to promote these truths as much as possible."
