Book World, which operates more than 40 bookstores in Wisconsin, North Dakota, Minnesota, Illinois, Iowa and Michigan will be adding its first Missouri store, at Capital Mall in Jefferson City, the News Tribune reported.
"We expect it to do very well," said Gregg Belonger, Book World's director of store operations. An October 3 opening is planned, as work on the store's interior is nearly done. "We should have it 99% by the end of the day Thursday." He added that for a small company, the new location is "getting to be a stretch. I don't know that we could go much further away from our home office. But from the looks of it, it's certainly worth giving it a chance."