Book publicity firm JKS Communications is launching a digital marketing division, DigiBooks, which will focus on social media, book industry and other digital advertising management, along with consultation, e-mail newsletter growth and design.
Headed by Sydney Mathieu, JKS publicist and director of digital marketing, and author S.B. Alexander, the new division will develop advertising from both the perspective of the author and industry, according to JKS.
"The digital marketing division at JKS is formalizing our commitment to a sector of professional book promotion that has been growing in prominence for several years and for which we were early innovators," said company president Marissa DeCuir. "Mathieu and Alexander bring a width and depth of experience in a sector that requires an understanding of the latest trends in algorithms and nuances for online promotion."