Los Angeles will get its second Amazon Books location, on Swarthmore Avenue in Pacific Palisades, where a new village center is in the works. The Los Angeles Times reported that shopping center mogul Rick Caruso "envisions the $200-million redevelopment known as Palisades Village as more of a walkable Main Street." The company also operates a store in the Westfield Century City shopping center.
The bookstore is set to open with the rest of Palisades Village on September 22, according to Cameron Janes, v-p of Amazon Books. "We created Amazon Books to be a place where customers discover books and devices they'll love," he said, adding that company data shows Pacific Palisades is "in an area that we know is full of readers."
Developer Caruso said his goal is to create a range of dining and shopping options for people in a quaint commercial district with the flavor of an old resort town. He began choosing tenants after holding public meetings to see what the neighbors wanted. "Localism is a huge trend in retail right now," he said. "People want something close to home that serves them."