Bloomsbury has become the British Film Institute's publishing partner and will be responsible for commissioning, production, global sales, marketing, publicity and distribution of BFI Publishing books worldwide.
In a joint statement, Bloomsbury and BFI said they "share a commitment to high production and research values, and to diversity and young audiences. We look forward to working together to disseminate the BFI books and brand globally, while introducing new directions in the program and exploring new initiatives in digital publishing."
Jenny Ridout, Bloomsbury's global head of academic publishing, said: "We are delighted to be working with fellow colleagues at the BFI, along with BFI authors, customers and readers to develop new directions, global audiences and exciting digital initiatives for the list. We look forward to a strong creative collaboration, and a shared sense of commitment, values and purpose."
Rob Winter, head of publishing, commented: "I can't think of anyone better suited or more closely aligned to the ambitions of the BFI [than Bloomsbury]. Their reputation in the visual arts and the dynamic range of publishing they offer in both trade and academic spaces will ensure the BFI reaches the broadest spectrum of readers--all of us bound by our passion for film and the moving image."