The American Booksellers Association is partnering with Eventbrite, an event technology service that allows users to manage ticket sales. Bookselling This Week reported that Eventbrite "allows event-holders to set up an event page in minutes, offer multiple ticket options, and learn more about their ticket-buying community with customized questions. In addition, event-goers can purchase tickets directly on stores' websites and social media pages."
As part of the new partnership agreement, ABA members will have access to a substantial Eventbrite discount and 24/7 customer support via e-mail and phone. ABA members will also receive a one-hour start-up session with an Eventbrite representative. Questions about this new partnership, which is available to all ABA member stores, should be directed to Phil Davies, director of IndieCommerce.