Bookshop Santa Cruz's New Clock Sideline: Obama Countdown

During the past two years, Bookshop Santa Cruz, Santa Cruz, Calif., has sold nearly 64,000 George Bush Countdown Clocks, which tell how much time will elapse before the President leaves office (Shelf Awareness, January 29, 2007). Now the store believes it's time for a change, even though this clock may have a less certain result: it's introduced the Countdown to President Obama Hope Clock. At Bookshop Santa Cruz, the Obama clock is retailing for $9.95. The store will contribute 10% of the price of each clock to the Obama campaign.

"We believe that people are ready for hope and there is nothing more hopeful than watching the time disappear until President Obama replaces George Bush in the Oval Office," Bookshop Santa Cruz owner Casey Coonerty Protti said in a statement. "This is a great gift for friends, family, even Republicans that are going to vote for Obama."

Bookshop Santa Cruz is also selling the clock online at both bookshopsantacruz.com and hopeclock.com. The store is making the clock available to other independent booksellers to sell in their stores. For more information, e-mail tstark@bookshopsantacruz.com or call 831-460-3221.

 

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