Boxette, a U.K. start-up company that is a brand of e-book production firm This Written World, is looking to shelve digital titles in bricks-and-mortar stores. The concept involves loading e-books onto USB drives and selling them in boxes shaped to look like books on shelves, Digital Book World reported, adding that the company, which is funded in part by the U.K. government, hopes its product will "soon be sold in retailers such as Waterstones, W.H. Smith and independent book shops in the U.K."
Each Boxette package includes the USB drive "with a Kindle, ePUB and PDF format of the e-book and a custom 24-page booklet about the life of the author," DBW noted. The first available title will be the Charles Dickens 200th Anniversary Collection for £19.99 (US$31.50).
