DreamWorks's adaptation of Kathryn Stockett's The Help required costume designs that would evoke the '60s with a dash of "sweet small-town innocence," noted the Hollywood Reporter, which also offered a fashion photo gallery from the movie.
"It was tricky because everyone thinks of Mad Men," said Oscar-nominated costume designer Sharen Davis (Dreamgirls). "But that's about an upper-class Manhattan lifestyle, and this focuses on young women in the South--most of them getting married and having babies. I looked at copies of Vogue from the 1960s for inspiration, but it was too sophisticated, so I ended up getting my ideas from Seventeen magazine. It still had that innocent girlie look and lollipop color palette."
