Bookselling Notes: Barbara's; Hastings; Ingram

It's official. Barbara's Bookstore, which has an outlet in Marshall Field's main Chicago store and helps stock books in Marshall Field's branches, will open a 1,500-sq.-ft. shop in the company's flagship store in downtown Minneapolis, Minn., this fall.

The store will stock "a broad and diverse collection of books, fine literature, periodicals and children's books, with an emphasis on quality literature," as Marshall Field's put it.

Likely the most versatile bookseller in the country, Barbara's has traditional bookstores, airport and railroad station stores, a store in a teaching hospital, a store in a theater and a campus store. Most are in the Chicago area, but the company has Barbara's Bestsellers in New York, Boston and Philadelphia. Owner Don Barliant explained the approach to Shelf Awareness this way: "We need to bring books to where people are rather than bring people to books."

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Bolstered "primarily" by Harry Potter and the Half-Blood Prince, sales of books at Hastings Entertainment stores open at least a year rose 1.2% in the quarter ended July 31. While that was significantly less than video games (14.6%) and boutique, a category that includes body jewelry, novelty T-shirts and action figures (11.8%), books fared better than music and video rentals (down 10.2%).

Hastings's overall sales rose 0.3% to $122.7 million and net income rose 6.2% to $671,000. The sales increase resulted mainly from opening new superstores. In the past three months, the company has relocated its Ogden, Utah, store and expanded its Bryan, Tex., store.

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Ingram Book Group has added two more field sales reps to its growing trade sales force, which represents the company's wholesaling business and its Ingram Publisher Services clients to accounts around the country.

Sanford Hernandez will cover Southern California, Southern Nevada, Arizona and Hawaii. For five years he was a sales rep for Chronicle Books and earlier worked at Rizzoli Bookstores and Waldenbooks. "He has successfully managed bookstores and even has experience as a senior buyer," according to Janet McDonald, Ingram's v-p of sales.

Edward Brazas will cover North and South Carolina, Kentucky and Virginia. He was formerly Koen Book Distributors's southeast sales and marketing representative and earlier worked in sales and marketing at Random House for many years.

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When college students buy textbooks online, 74% of the books are purchased from an online store, 31% are purchased from the college bookstore's Web site and 5% are from a student-created Web site, according to the NACS Foundation's latest study of students' purchasing behavior.

The StudentWatch Campus Market Research survey of students' attitudes about advertising and promotion, online shopping behavior and purchase decision influences also found:

  • 91% of students living on campus go online every day.
  • The price of products and recommendations from friends and family are most likely to get them to visit a store; e-mail ads and pop-ups were least likely.
  • Students purchase about 16% of their textbooks online.
  • Students spend about $410 a year on clothing without a college logo.
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