"It is the distribution channels that are more important than the
product itself."--Penelope Liechti, BBC's export manager for
audiobooks, speaking to Reuters
in Frankfurt about the 20% jump in audio sales in the U.K. and Germany this year and last, some
of which comes from the growth of Audible.com in the market. (In
Germany, reader-listeners may soon be able to download audiobooks onto
a USB stick in bookstores and gas stations.)
