Footsteps in the fog will sound ever louder during the rest of October.
The Turner Classic Movie Channel is projecting an unusual promotion for
its Alfred Hitchcock festival that runs from October 24-30 and features
39, yes 39, films from the oeuvre of the master. Called Footsteps in
the Fog, the promotion uses the title, typeface and idea of a 2002
title, Footsteps in the Fog: Alfred Hitchcock's San Francisco
by Jeff Kraft and Aaron Leventhal (Santa Monica Press, distributed by
IPG, $24.95, 1891661272) and features a sweepstakes. The grand prize
is a trip to Northern California and tour of settings of
Hitchcock classics such as The Birds and Vertigo guided by the book's
authors.
TCM has highlighted the sweepstakes on its Web site, has put a full-page ad in its monthly magazine, is running a one-minute ad spot several times a day and is showing a five-minute documentary featuring the book's authors between films. As if all that isn't enough, when the festival begins this coming Monday, TCM will do an e-mail blast to 250,000 Entertainment Weekly subscribers highlighting the sweepstakes, festival and book.
Thrilled by the thriller promotion, Santa Monica Press publisher Jeffrey Goldman told Shelf Awareness that the house, which has sold 25,000 copies of the title, recently went back to press for the fourth time with a run of 5,000 to supplement copies already on hand. Calling TCM "a very supportive company," Goldman said that he and the channel "have had an open dialogue for several years about all of my film books," which include Silent Echoes: Discovering Early Hollywood Through the Films of Buster Keaton, Dogme Uncut, The Keystone Kid and the new L.A. Noir: The City as Character. "They've helped out in many ways via Web site reviews, back cover blurbs from their hosts" and now with this promotion.
The Turner Classic Movie Channel is projecting an unusual promotion for
its Alfred Hitchcock festival that runs from October 24-30 and features
39, yes 39, films from the oeuvre of the master. Called Footsteps in
the Fog, the promotion uses the title, typeface and idea of a 2002
title, Footsteps in the Fog: Alfred Hitchcock's San Francisco
by Jeff Kraft and Aaron Leventhal (Santa Monica Press, distributed by
IPG, $24.95, 1891661272) and features a sweepstakes. The grand prize
is a trip to Northern California and tour of settings of
Hitchcock classics such as The Birds and Vertigo guided by the book's
authors.TCM has highlighted the sweepstakes on its Web site, has put a full-page ad in its monthly magazine, is running a one-minute ad spot several times a day and is showing a five-minute documentary featuring the book's authors between films. As if all that isn't enough, when the festival begins this coming Monday, TCM will do an e-mail blast to 250,000 Entertainment Weekly subscribers highlighting the sweepstakes, festival and book.
Thrilled by the thriller promotion, Santa Monica Press publisher Jeffrey Goldman told Shelf Awareness that the house, which has sold 25,000 copies of the title, recently went back to press for the fourth time with a run of 5,000 to supplement copies already on hand. Calling TCM "a very supportive company," Goldman said that he and the channel "have had an open dialogue for several years about all of my film books," which include Silent Echoes: Discovering Early Hollywood Through the Films of Buster Keaton, Dogme Uncut, The Keystone Kid and the new L.A. Noir: The City as Character. "They've helped out in many ways via Web site reviews, back cover blurbs from their hosts" and now with this promotion.