"Ninety percent of our authors are first-time authors, and most of them
have platforms in other media. And what we decide to publish is greatly
affected by our publicity department--who we can get on the Daily Show
or who might be great on a radio tour."--Jennifer Bergstrom, publisher
of Simon Spotlight Entertainment, as quoted in today's New York Times in the latest story on how publishers are wooing readers in their 20s.
