Discounting of bestsellers in the U.K. has gone deeper this Christmas season, the Daily Telegraph
reported. While in previous years, chains like Waterstone's and W.H.
Smith have met the heavy discounts of supermarkets for a few days at a
time, this year they are discounting most hardcover bestsellers 50%,
many through Christmas.
Nigel Jones of Ottakar's told the paper: "I am staggered at the extent of the discounting. It is more than just price-slashing, it is carnage." And a major publisher commented: "No other sector is slashing prices on its premium product so recklessly. This is making people think of books as just a cheap addition to their main Christmas presents."
Nigel Jones of Ottakar's told the paper: "I am staggered at the extent of the discounting. It is more than just price-slashing, it is carnage." And a major publisher commented: "No other sector is slashing prices on its premium product so recklessly. This is making people think of books as just a cheap addition to their main Christmas presents."