LightWedge, maker of the unusual but effective book light series
featuring a transparent "wedge" that lies directly on what it is
illuminating, has introduced the Great Point Light
line (a reference to a lighthouse on Nantucket, where LightWedge's
headquarters is). Great Point offers lighting and magnification
products--but with some new technological approaches and styling that is available in such colors as bright pink, plum,
cherry, silver and lapis.
The line includes a portable book light with three LEDs and two light levels that folds flat and retails for $14.99. The $9.99 flex-neck reading light clips on books and has a flexible metal neck. The $12.99 spike light also has a flexible neck and unusually is designed to be inserted along the book's spine so that the reader never needs to readjust a clip. The $9.99 pocket magnifier turns on when slid open and magnifies text three times. The related wallet magnifier--credit card-sized to fit in a wallet and retailing for $4.99 for a pack of two--magnifies items like menus in tiny print size two and four times. In addition, the company offers handheld light magnifiers, similar to what Sherlock Holmes would use on the hunt, but in sleeker forms and in six colors, retailing for $14.99.
Most unusually, since batteries are sold separately but with the products, they have ISBNs, perhaps the only batteries in the world with an identifier in Book Land.
Many handheld magnifiers and related products traditionally "looked like they had been designed and packaged by the same people who design orthopedic shoes," LightWedge founder Jamey Bennett said. "In fact, you were more likely to find magnifiers in a medical supply store near the adult diapers and walkers (where the horrible packaging fit right in) than in a bookstore, next to the stuff you might want to magnify."
Bennett also said that his company's change in approach extended to the packaging, which is transparent (made of environmentally friendly PET) and allows customers to check out--but without magnification--what's inside.
The line includes a portable book light with three LEDs and two light levels that folds flat and retails for $14.99. The $9.99 flex-neck reading light clips on books and has a flexible metal neck. The $12.99 spike light also has a flexible neck and unusually is designed to be inserted along the book's spine so that the reader never needs to readjust a clip. The $9.99 pocket magnifier turns on when slid open and magnifies text three times. The related wallet magnifier--credit card-sized to fit in a wallet and retailing for $4.99 for a pack of two--magnifies items like menus in tiny print size two and four times. In addition, the company offers handheld light magnifiers, similar to what Sherlock Holmes would use on the hunt, but in sleeker forms and in six colors, retailing for $14.99.
Most unusually, since batteries are sold separately but with the products, they have ISBNs, perhaps the only batteries in the world with an identifier in Book Land.
Many handheld magnifiers and related products traditionally "looked like they had been designed and packaged by the same people who design orthopedic shoes," LightWedge founder Jamey Bennett said. "In fact, you were more likely to find magnifiers in a medical supply store near the adult diapers and walkers (where the horrible packaging fit right in) than in a bookstore, next to the stuff you might want to magnify."
Bennett also said that his company's change in approach extended to the packaging, which is transparent (made of environmentally friendly PET) and allows customers to check out--but without magnification--what's inside.