Borders is launching the Borders Book Club, an online venture whose first episode, released today, features Mitch Albom discussing his new novel, For One More Day (Hyperion, $21.95, 1401303277), whose pub date is Tuesday, October 3.
According to the company, "each episode will provide insight into the
author's thinking in an open, unscripted discussion and will conclude
with a sharing of some of the treats and snacks of the club members.
Recipes from each episode will be featured on the Borders Book Club
website. The website also features reading guides, excerpts, tips on
how to start a book club as well as how to find a local book club by
using area Borders stores as resources."
Michael Tam, chief marketing officer and senior v-p for Borders Group,
said in a statement, "Our move into original, online entertainment is a
natural and strategic progression for us, one that will have a very
strong appeal to anyone who lives and appreciates the booklover's
lifestyle."
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Incidentally on Tuesday, Starbucks will begin selling For One More Day in its stores--the first title of a new program to sell selected books at Starbucks. The coffee retailer also is offering an online interview of the author, conducted by Ellen DeGeneres.