Following up on some ideas that were discussed informally at its mid-September show in Valley Forge, Pa. (Shelf Awareness,
September 17, 2006), the New Atlantic Independent Booksellers
Association plans to change the focus of its annual convention and
trade show from "soliciting orders to selling better what booksellers
have already acquired"--and as a result is renaming the show the NAIBA
Bookseller Sales Conference.
During the two-day event, the emphasis will be on having publishers consider booksellers their "frontlist sales force," NAIBA said in a statement addressed to publishers. "We need to know why you acquired a title, why you are publishing a title, and share your enthusiasm for that title. We want to understand the marketing support you are going to provide and, thus so prepared, we can sell more, and deeper into the season."
On the first day of next year's NAIBA Bookseller Sales Conference, Sunday, October 14, the focus will be on educational programs and author events, while Monday, October 15, will be devoted to meetings on the sales floor. Picks of the lists sessions will be expanded and the number of sales tables will be limited to focus on picks of the lists. NAIBA also wants publishers to inform booksellers of special market opportunities available to them.
During the two-day event, the emphasis will be on having publishers consider booksellers their "frontlist sales force," NAIBA said in a statement addressed to publishers. "We need to know why you acquired a title, why you are publishing a title, and share your enthusiasm for that title. We want to understand the marketing support you are going to provide and, thus so prepared, we can sell more, and deeper into the season."
On the first day of next year's NAIBA Bookseller Sales Conference, Sunday, October 14, the focus will be on educational programs and author events, while Monday, October 15, will be devoted to meetings on the sales floor. Picks of the lists sessions will be expanded and the number of sales tables will be limited to focus on picks of the lists. NAIBA also wants publishers to inform booksellers of special market opportunities available to them.