Notes: 2X Half Price; Next on YouTube; Dear Promotion

Half Price Books, which buys and sells new and used books, magazines, comics, records, CDs, DVDs and collectible items, is opening two more stores today, in Palatine and Bloomingdale, Ill., its second and third stores in the Chicago area and its 87th and 88th stores nationwide.

The 9,600-sq.-ft. Palatine store is in Park Place Shopping Center; the 12,700-sq.-ft. Bloomingdale store is in Bloomingdale Court Shopping Center.

"Our stores are unique in that we offer a different inventory than other major retail bookstores," president and CEO Sharon Anderson Wright said in a statement. "There will be something different every time you come in, and since consumers can sell their books directly to us, many items aren't available in other bookstores."

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A fake genetics company called Nextgencode, featured in videos on YouTube and other Web sites, aims to promote Michael Crichton's next book, Next (HarperCollins, $27.95, 0060872985), which appears November 28, according to today's Wall Street Journal. Viewers who "follow the videos' directions and go to the Nextgencode Web site" and then click on "new book reveals trade secrets" discover a picture of Next.

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Sandra Dear has been promoted to v-p of group company, custom and proprietary sales at Penguin. She was formerly v-p of merchandising, warehouse clubs. Before joining Penguin a year ago, Dear worked at AMS for 10 years and was a buyer at Penney.

Barbara O'Shea, president of non trade sales at Penguin Group, said that since arriving at Penguin, Dear "has increased our business in just about every account where we sell custom product and she has already brought new customers to the table." She will continue to use the backlist of Penguin Group and its U.K. and Australian sister companies "to produce unique product in a wide variety of new formats."
 

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