Online sales are expected to increase 20% this year, and the holiday
season will be marked by "more aggressive online promotions, new
refinements in Web merchandising and a continued migration of shoppers
to online options," today's New York Times wrote.
Among the choice morsels from the story:
Among the choice morsels from the story:
- Online sales will probably account for 6% of holiday sales.
- Some 47% of consumers will make at least one holiday purchase online.
- Free shipping and coupons-off deals are becoming standard during the holiday.
- Online retailers are ever more sophisticated about "bundling" products and depicting them in more flattering ways on Web sites.
- Some sellers are making it easier to defer delivery until just before a holiday.