To commemorate its 15th birthday in 2007, Candlewick Press plans to roll out special
offers and promotions throughout the year with an emphasis on
reflecting "the breadth of the publishing program," said Jennifer
Roberts, director of marketing, publicity, and events. In addition to
picture and board books, Candlewick publishes books for middle grade
and young adult readers.
The first of Candlewick's special offers is a limited edition of the picture book Guess How Much I Love You by Sam Mcbratney, illustrated by Anita Jeram, which is packaged with a free DVD featuring an animated version of the classic story. The book and DVD set is on sale December 26. Guess How Much I Love You was a natural choice for the company's inaugural birthday promotion, Roberts said. "People continue to recognize it as one of the first Candlewick titles."
In the first quarter of 2007, Candlewick plans to launch a promotion called "First Drafts." This series of free DVDs, intended primarily for teachers and librarians, features readings and interviews with authors of middle grade fiction. One participating author is Newbery Award-winner Kate DiCamillo, whose titles include Because of Winn-Dixie, The Tale of Despereaux and The Miraculous Journey of Edward Tulane. Along with an interview with DiCamillo, the First Drafts DVD includes footage from a signing she did at the Brookline Public Library. Other participants in the First Drafts program include Megan McDonald, author of the Judy Moody series, and Michael Winerip, author of Adam Canfield of the Slash.
In November, to kick off its birthday celebration, Candlewick donated 155,000 new children's books to First Book, which promotes literacy in low-income communities. The donation coincided with Children's Book Week.
Candlewick will announce future offers and promotions at trade, library and academic conferences, as well as on the company's Web site. Ultimately the goal of the birthday promotions, said Roberts, is "to honor the different markets that have been so supportive of Candlewick, and the various titles and authors they've championed through these 15 years."--Shannon McKenna
The first of Candlewick's special offers is a limited edition of the picture book Guess How Much I Love You by Sam Mcbratney, illustrated by Anita Jeram, which is packaged with a free DVD featuring an animated version of the classic story. The book and DVD set is on sale December 26. Guess How Much I Love You was a natural choice for the company's inaugural birthday promotion, Roberts said. "People continue to recognize it as one of the first Candlewick titles."
In the first quarter of 2007, Candlewick plans to launch a promotion called "First Drafts." This series of free DVDs, intended primarily for teachers and librarians, features readings and interviews with authors of middle grade fiction. One participating author is Newbery Award-winner Kate DiCamillo, whose titles include Because of Winn-Dixie, The Tale of Despereaux and The Miraculous Journey of Edward Tulane. Along with an interview with DiCamillo, the First Drafts DVD includes footage from a signing she did at the Brookline Public Library. Other participants in the First Drafts program include Megan McDonald, author of the Judy Moody series, and Michael Winerip, author of Adam Canfield of the Slash.
In November, to kick off its birthday celebration, Candlewick donated 155,000 new children's books to First Book, which promotes literacy in low-income communities. The donation coincided with Children's Book Week.
Candlewick will announce future offers and promotions at trade, library and academic conferences, as well as on the company's Web site. Ultimately the goal of the birthday promotions, said Roberts, is "to honor the different markets that have been so supportive of Candlewick, and the various titles and authors they've championed through these 15 years."--Shannon McKenna