Chelsea Green, the White River Junction, Vt., publisher that has
specialized in publishing and distributing ecologically friendly titles
for more than 23 years--and lately some progressive political
titles as well--has added three executives and opened its first office outside
Vermont. In connection with the changes, Chelsea Green is revising its
sales and marketing strategies and handling sales itself.
The company has hired Mike Dyer as director of marketing and business development. He was formerly vice-president of Fulcrum Publishing in Golden, Colo., where he had worked for two years and was in charge of sales and marketing. Before that, he was director of operations at National Geographic Maps Technology Division. At Chelsea Green, Dyer will be responsible in part for strengthening the company's "position as the preeminent publisher of books on sustainable living" and for keeping the company "at the forefront of 'green' cultural change."
Constance Creed has joined the company as publicity director. For some 20 years, she was publicity director of Trafalgar Square Publishing, the distributor of U.K. publishers that was sold late last year to Independent Publishers Group.
And Darrell Koerner has been hired as Rocky Mountain and Midwest regional sales manager for Chelsea Green. Like Dyer, he formerly worked at Fulcrum, as Rocky Mountain sales manager, and earlier worked at Four Winds Trading Co. He will strengthen Chelsea Green's relationships with booksellers in the central U.S. and help develop retail partnerships in a variety of markets.
The company is also opening a Western U.S. office in downtown Golden, Colo., which Dyer described as "a highly progressive city that has a proven and growing focus on sustainability and the environment."
Chelsea Green is now handling all trade and special sales with an in-house sales team headed by Peg O'Donnell, the director of sales, who joined the company last year. Chelsea Green has phased out the rep groups it was using, and now has three regional sales managers, including Darrell Koerner. O'Donnell has been in the business 28 years, most recently as marketing director/children's specialist at NBN.
Chelsea Green continues to handle its own distribution and fulfillment from a warehouse in Brattleboro, Vt., and distributes 35 publishers whose programs, like Chelsea Green's, focus on renewable energy, green building, organic growing and sustainable agriculture, eco-cuisine and slow food and inspirational environmental titles.
The company has hired Mike Dyer as director of marketing and business development. He was formerly vice-president of Fulcrum Publishing in Golden, Colo., where he had worked for two years and was in charge of sales and marketing. Before that, he was director of operations at National Geographic Maps Technology Division. At Chelsea Green, Dyer will be responsible in part for strengthening the company's "position as the preeminent publisher of books on sustainable living" and for keeping the company "at the forefront of 'green' cultural change."
Constance Creed has joined the company as publicity director. For some 20 years, she was publicity director of Trafalgar Square Publishing, the distributor of U.K. publishers that was sold late last year to Independent Publishers Group.
And Darrell Koerner has been hired as Rocky Mountain and Midwest regional sales manager for Chelsea Green. Like Dyer, he formerly worked at Fulcrum, as Rocky Mountain sales manager, and earlier worked at Four Winds Trading Co. He will strengthen Chelsea Green's relationships with booksellers in the central U.S. and help develop retail partnerships in a variety of markets.
The company is also opening a Western U.S. office in downtown Golden, Colo., which Dyer described as "a highly progressive city that has a proven and growing focus on sustainability and the environment."
Chelsea Green is now handling all trade and special sales with an in-house sales team headed by Peg O'Donnell, the director of sales, who joined the company last year. Chelsea Green has phased out the rep groups it was using, and now has three regional sales managers, including Darrell Koerner. O'Donnell has been in the business 28 years, most recently as marketing director/children's specialist at NBN.
Chelsea Green continues to handle its own distribution and fulfillment from a warehouse in Brattleboro, Vt., and distributes 35 publishers whose programs, like Chelsea Green's, focus on renewable energy, green building, organic growing and sustainable agriculture, eco-cuisine and slow food and inspirational environmental titles.