Borders has begun introducing its partly revised website to customers.
This "preview platform" includes content from various of its websites
and doesn't allow customers to buy books and other products, a function
that the new website will have
when it is launched early next year. (The
company has been outsourcing its e-commerce site to Amazon.com for many
years.) Borders is encouraging customers to comment at BordersBeta.Gather.com.
The beta site includes:
The beta site includes:
- Magic Shelf, a 3-D, browseable shelf of books displayed as it would be in a store. Over time, the titles on the shelf will reflect customers' interests and purchases
- The BordersRewards.com site
- BordersMedia.com, which includes the Borders Book Club; Borders "Live at 01," with events filmed at Borders flagship store in Ann Arbor, Mich.; Borders Kitchen, with interviews and cooking demonstrations; Borders Romance Reading Room; Borders Guest Shortlist, where authors write about their favorite things to read, watch and listen to; Borders at the Movies, where customers preview movie trailers and listen to interview with authors who discuss their books that have been or are being made into movies.