Willkommen, Macmillan. Goodbye, Holtzbrinck Publishers

We write from Frankfurt of all places that Holtzbrinck Publishers is changing its name to Macmillan. The move affects the corporate parts of the company's English-language publishing operations. The German company that owns Macmillan Publishing remains Verlagsgruppe Georg von Holtzbrinck. The change is effective today.

In the U.S., the change affects the executive offices, trade publishing sales, operations, IT, legal, finance, human resources and other centralized functions of what was called Holtzbrinck Publishers. The distribution center in Gordonsville, Va., is now Macmillan Publishing Services. The only imprint to change its name is Audio Renaissance, the audiobook imprint, which is now Macmillan Audio. Otherwise, all divisions, imprints and publishers, including Henry Holt, Farrar, Straus & Giroux, St. Martin's, Tor, Picador, Scientific American and W.H. Freeman, retain their names.

Also as a result of the change, all e-mail addresses for the company that have Holtzbrinck in them are changing their suffixes to @macmillan.com (thus Georg.Holtzbrinck@hbpub.com would become Georg.Holtzbrinck@macmillan.com). The company's new website, including bookseller services, is www.macmillan.com. E-mails for Macmillan Publishing Services should go to @mpsvirginia.com (for example, GHoltzbrinck@mpsvirginia.com).

The company noted that the name Macmillan, which has a long history, is already used in more than 70 countries for Holtzbrinck's English-language publishing operations and thus creates "a unified worldwide presence" for the publisher. The company recently reacquired the Macmillan name. McGraw-Hill sells and will continue to sell some titles under the Macmillan name for the K-12 school market, and several books using Macmillan name in their titles are sold by other publishers.

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