Shelf Awareness and Chronicle Books are sponsoring a bookseller lighting and decorating contest based on Holiday Hero: A Man's Manual for Holiday Lighting
by Brad Finkle (Chronicle, $9.95, 9780811856379/0811856372), which is
out now. In the book, "Mr. Christmas" offers a guide for making "a
dazzling house and yard display for the holidays."
Booksellers are encouraged to decorate their stores and send a photo to holidayhero@chroniclebooks.com by December 7. The winner will receive a filled Holiday Hero 12-copy display and a free pizza party.
Here Finkle offers special decorating tips for booksellers:
The Booksellers Creed
I am a responsible light hanger and will not embarrass my customers and co-workers with a theme of purple lights just because I found them in the stock room.
I will not shine floodlights into the store next door, unless their mascot continues to dance around and scare our customers.
I will meticulously wrap my extension cords so that they won't end up in knots only an Eagle Scout could unwind.
I will not put red-and-white hats on my co-workers, because co-workers are not elves.
I will not ignore the warning label and use the top rung of my ladder as a step.
I will not incorporate Santa Claus into a nativity scene or have him dancing on a dreidel.
I will resist the temptation to light my store so that on a clear night it's visible from the moon.
Here's to you holiday hero! Now let's hang some lights!
Booksellers are encouraged to decorate their stores and send a photo to holidayhero@chroniclebooks.com by December 7. The winner will receive a filled Holiday Hero 12-copy display and a free pizza party.
Here Finkle offers special decorating tips for booksellers:
The Booksellers Creed
I am a responsible light hanger and will not embarrass my customers and co-workers with a theme of purple lights just because I found them in the stock room.
I will not shine floodlights into the store next door, unless their mascot continues to dance around and scare our customers.
I will meticulously wrap my extension cords so that they won't end up in knots only an Eagle Scout could unwind.
I will not put red-and-white hats on my co-workers, because co-workers are not elves.
I will not ignore the warning label and use the top rung of my ladder as a step.
I will not incorporate Santa Claus into a nativity scene or have him dancing on a dreidel.
I will resist the temptation to light my store so that on a clear night it's visible from the moon.
Here's to you holiday hero! Now let's hang some lights!