Leaves-N-Beans Roasting Company is promoting some HarperCollins trade
paperbacks on the company's Storyteller's Blends coffee packages and
will promote and distribute the titles through the Leaves-N-Beans
school and library fundraising catalogs and its wholesale partners,
which include coffee shops, bakeries, bookstores and gourmet food and
department stores.
This month two Storyteller's Blends and book gift sets will appear for
the holiday season. In January a new line of Storyteller's Blends
coffees will feature Harper titles.
The partnership will be promoted online through browse-inside-the-book widgets and sweepstakes on Storytellersblends.com.
This will include commentary from other coffee-loving storytellers
(including both the published and unpublished) as well as tips on
ideal coffee and book blends and links to HarperCollins newsletters and
blogs.
Among titles being promoted and distributed through Leaves-N-Beans are Bel Canto by Ann Patchett, The Poisonwood Bible by Barbara Kingsolver, A Tree Grows in Brooklyn by Betty Smith, Mr. Ives' Christmas by Oscar Hijuelos, Their Eyes Are Watching God by Zora Neale Hurston, The Island by Victoria Hislop, The Pact by Jodi Picault and The Reading Group by Elizabeth Noble.