Effective January 1, Graphic Arts Publishing Company is expanding
its agreement with Ingram Publisher Services--which since February has
handled Graphic Arts's warehousing, order processing and
collections--to include sales representation. Ingram has a minority
investment in the company.
Associate publisher Douglas Pfeiffer said that the change would allow
Graphic Arts to "focus on expanding the front list for our three
imprints--Graphic Arts Books, Alaska Northwest Books and Westwinds
Press--and give increased attention to marketing our books as well as
those from our distributed publishers."
In a related move, Michael O. Campbell has become director of sales and
marketing for Graphic Arts. He was formerly corporate and specialty
sales manager. Before joining the company two years ago, he was sales
and marketing director for Timber Press and national sales director for
Barron's Educational Publishing. Earlier he worked at HarperCollins,
Workman and S&S.
Campbell will work with the IPS sales force "to get the maximum benefit
from their sales effort and Graphic Arts marketing programs," the
company said. Graphic Arts will continue its own specialty and
corporate sales as well as provide trade and gift sales services. Sara
Juday will continue to support Graphic Arts sales in Alaska as well as
other Ingram Publisher Services clients.