Congratulations to Nora Rawlinson, former editor-in-chief of Publishers Weekly, former editor of Library Journal, former librarian extraordinaire and a great onetime boss and dear friend, who has founded EarlyWord.com with another ex-PW person, Fred Ciporen. (More about him in another issue!)
Rawlinson said that Early Word aims to be to libraries what a great sales rep is to bookstores: offering insight on forthcoming titles that appeal to their customers and tips on titles that are suddenly taking off.
The centerpiece of Early Word is Rawlinson's blog, "Give 'Em What They Want," where she writes every day in conversational and informative style about books libraries might otherwise miss or underbuy. "In libraries, there is so much else going on besides new books," Rawlinson said. "Librarians don't the time to look around and seeing what's taking off. I'm trying to give them quick and easy access to what's getting attention and rising in demand."
For the blog, Rawlinson said she watches movement on Amazon as well as checks librarians' catalogues and see what ordering patterns are. She also tracks reserve-to-copy ratios--in the case of Scott McClellan's What Happened the ratios showed extraordinary interest, rising to 10 to 1 and 20 to 1, in some places, she said. Librarians also tend to read more pre-publication reviews than consumer reviews and can miss trends in that area, which Rawlinson addresses in the blog and with links to consumer review media.
Besides commentary, Early Word features a variety of resources for librarians, including links to national and specialty bestseller lists and to publishers' e-catalogues. The site also offers information about book-related movies and TV and about one book/one community picks, a directory of publishers' library marketing staff and their special services for libraries. ("The librarians' sections on many publisher sites are hard to find," Rawlinson said.)
The next main project for Early Word is to create a group of readers advisory and collection development librarians who will be paired with various imprints. "The imprint would pitch to the librarian, who would then write about their picks and takes on the books on Early Word," Rawlinson said, explaining that "publishers don't have reps who call on libraries because even though they are 10% of sales, there are too many of them."
Rawlinson started posting in November, "just to get in rhythm and figure out what I wanted Early Word to be." By the ALA midwinter meeting in January, she talked with groups of librarians to get more information about what they wanted from such a site. By the PLA meeting in March, Early Word had a soft launch. For the moment, the focus is on adult titles but eventually the site will grow to include children's and YA books as well.
The arrival of Early Word is fortuitous: the importance of libraries continues to expand in the Internet Age, Rawlinson said. Library websites have long posted their holdings and allowed readers to reserve books. But now they offer downloadable audio and e-books, send out e-mail newsletters and are putting up staff recommendations. "These changes are bringing in a new group of users who don't have time to go to the library," she said. "Some of them come into the library once, to get a library card, and then do everything with the library online."--John Mutter