Awards: 800-CEO-READ Business Books

The Best Business Book of the Year, the overall winner of the second annual 800-CEO-READ Business Book Awards, sponsored by 800-CEO-READ, sister company to Harry W. Schwartz Bookshops in Milwaukee, Wis., has gone to Tribes: We Need You to Lead Us by Seth Godin (Portfolio). Jack Covert, founder and president of 800-CEO-READ, called the book Godin's "most ambitious effort and potentially his most powerful, because when Seth talks about leadership, he skips the usual and goes right to the heart of it. More importantly, he is giving us a new way to talk about leadership."

The company received 280 award nominations, which were evaluated and critiqued by the company's editorial staff. Category winners:

  • Advertising/Marketing: Brand Bubble by John Gerzema (Jossey-Bass)
  • Biographies/Memoirs: The Thief at the End of the World: Rubber, Power, and the Seeds of Empire by Joe Jackson (Viking)
  • Entrepreneurship/Small Business: Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up by Bo Burlingham and Norm Brodsky (Portfolio)
  • Fables: Adventures of Johnny Bunko by Daniel H. Pink (Riverhead)
  • Finance/Economics: Panic: The Story of Modern Financial Insanity by Michael Lewis (Norton)
  • Globalization: A Splendid Exchange by William J. Bernstein (Atlantic Monthly)
  • Human Resources/Organizational Development: Reward Systems by Steve Kerr (Harvard Business Press)
  • Industry Books: The Orange Code: How ING Direct Succeeded by Being a Rebel with a Cause by Arkadi Kuhlmann and Bruce Philp (Wiley)
  • Innovation/Creativity: Do You Matter?: How Great Design Will Make People Love Your Company by Robert Brunner and Stewart Emery with Russ Hall (FT Press)
  • Leadership: Tribes by Seth Godin (Portfolio)
  • New Perspectives: The Drunkard's Walk: How Randomness Rules Our Lives by Leonard Mlodinow (Pantheon)
  • Personal Development: Total Leadership: Be a Better Leader, Have a Richer Life by Stewart D. Friedman (Harvard Business Press)
  • Sales: The Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite by Michael Port and Elizabeth Marshall (Wiley)

By the way, a possible contender for next year's awards is The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You, which will be published by Portfolio in February. The authors are . . . 800-CEO-READ's own Jack Covert and v-p Todd Sattersten.

 

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