While not an official tie-in to the movie starring Tom Cruise, which opens tomorrow, Valkyrie: An Insider's Account of the Plot to Kill Hitler by Hans Bernd Gisevius (Da Capo, $15.95, 9780306817717/0306817713) was published earlier this month to tie in to the movie's major publicity and is an abridged version of To the Bitter End, Gisevius's account of various acts of resistance to Hitler beginning with his seizure of power in 1933. One of the few conspirators to survive, Gisevius had used positions in the Gestapo and the Abwehr (military intelligence) to help the plot.
In addition, Running Press has published two editions of Bad Dogs Have More Fun: Selected Writings on Animals, Family, and Life by John Grogan for the Philadelphia Inquirer to tie in with the opening of Marley & Me, also tomorrow. The paperback edition ($12.95, 9781593154905/1593154909) appeared earlier this fall, and the Miniature Edition ($4.95, 9780762435340/0762435348) came out this month.
David Steinberger, president and CEO of Perseus Books Group, which includes Da Capo and Running Press, said that Valkyrie, with 50,000 copies in print, is doing well in accounts. "We think it's a scrappy, innovative way to leverage all Tom Cruise's appearances and the movie marketing machine." Similarly he called the Grogan title "another kind of creative publishing."