In the gift area, the titles are "innovative and distinctive in packaging and presentation," Melville said, which has influenced other categories. The company has done "a lot of mini books, but slowed down on them," Melville said, because consumers are less interested and accounts don't have the real estate.
The company continues to do well with gift books geared to social occasions such graduation, Christmas, Mother's Day and Father's Day. AMP has tended "to find a voice or author and build on their body of work," as it did with Edward Monkton and Becky Kelly.
New gift titles include The Fun Book for Christmas: New Ways to Have Fun for the Holidays, Do Good: 201 Ways to Lend a Hand, The Two of Us: Why I'm Nuts About You, Reasons to Be Happy, Pure Cute and Love.