Andrews McMeel's range of puzzle books include Pocket Posh, the elegant puzzle book series with 20 titles that has more than a million copies in print after a year on the market. Because the largest group of people who do puzzles online are women between 35 and 50 years old, these puzzle books are designed to have gift qualities and appeal to women--"sort of like an accessory or purse," with sophistication and style, Melville said. She took several of the initial titles to Frankfurt and BEA, where all were stolen off the stand, an informal indication of their high potential.
Other puzzles include the USA Today series and the Green Book series, which features recycled paper and biodegradable soy ink. Kathy Hilliard noted that doing publicity for puzzle books is an unusual publicity challenge: rather than trying to set up author interviews and events, since these don't really have authors, she aims to garner attention, particularly in places such as lifestyle and shelter magazines.