Sourcebooks bought some of the assets of Cumberland House exactly a year ago, including The Perfect 10 Diet and the bestselling Gregory Lang series. Chris Bauerle said that in a variety of areas, including distribution, technology and public relations, the house needed to expand and decided "the best opportunity for expansion was to partner with a company like Sourcebooks." Since the purchase, Cumberland House sales are up 30%.
Sourcebooks has founded a new YA imprint, Sourcebooks Fire, which will publish in a range of areas, and earlier this year hired Dan Ehrenhaft, former director of book development at Alloy, to head it. This follows on the launch in the last two years of Sourcebooks Jabberwocky, the children's imprint, and the extension of Sourcebooks Casablanca into romance fiction. Todd Stocke said the impetus for this came from booksellers who liked Sourcebooks Jabberwocky and asked, "Where's your YA line?"
The Fire line will consist of 15 titles this coming year and launched its first book with Dreaming Anastasia by Joy Preble this past fall. The title is doing very well and is now in it third printing since September, Raccah said.