To emphasize the transformation of Sourcebooks, the company is introducing a new logo, its first new one since 1993. The idea is, as Raccah put it, to "brand the creative aspect of Sourcebooks. We see ourselves as a creative shop."
The old logo, with its distinctive incandescent light bulb (the kind of bulb that's hard to find these days) was "too concrete," Raccah said. "It came to stand in the way of the creativity of the company."
In Sourcebooks style, three company-wide meetings about the logo included voting on new designs, leading to many changes. As Melanie Thompson, associate marketing manager, said, "We started at the far extreme of dropping the light bulb from the logo, then worked back toward the light bulb."
With its echoes of the old incandescent light bulb and a very loose, stylized "S," the final version of the new logo is being used across all imprints.
