Marisha Chamberlain, author of The Rose Variations (Soho Press), wrote:
Here's a bookstore event that defied common sense. Sister Wolf Bookstore in tiny Dorset, Minn., (pop. 22) invited 28 authors into the bookstore this past Friday to sign books and meet readers, all in one day. (A member of the group: Jess Watemo, author of Girls in White Dresses, who was herself in a white dress. See photo below.) I was one of those authors, and I drove 10 hours roundtrip because I knew the bookstore owner, Sally Wizik Will, and her reputation for connecting with readers. Sister Wolf is open during the summer months, when vacationers at nearby lake cabins and resorts multiply the town population, vacationers with a hankering for something new to read. Even so, 28 authors is a high number to fit into a small bookstore. I wanted to see how Sally would manage the crowd of authors and whether she could draw a large enough number of customers to make the thing go. I needn't have worried. 
The entire town mustered to transform what was, in previous years, a bookstore event, into a whole-town arts festival. Cafés offered special meals and visual artists and craftspeople hawked their wares to the sound of live music. Hundreds of visitors streamed through town and through the bookstore in the course of the afternoon and evening. Inside the bookstore, we authors were scheduled, six to a shift, for two-hour shifts from noon to 8 p.m. Traffic was steady and a surprising number of people came, not just to gawk at authors, but to buy books.