This month's W magazine features an on-the-set profile of director David Fincher--in which he discusses his work on The Girl With the Dragon Tattoo--but the media's focus has been on a cover photo of Rooney Mara as Lisbeth Salander. Entertainment Weekly described her as "an androgynous, post-goth poster girl, slightly more high-fashion than one might expect, though that could be W‘s influence. It's not a big departure from the version of Salander played by Noomi Rapace in the Swedish-language movie trilogy--maybe a little less Edward Scissorhands, a little more Gareth Pugh. But the message is clear: Fincher and Mara aren't making a 'Hollywood' version of Salander. They're sticking close to Stieg Larsson's description of the character in his books, rough edges, razored hair and all."