Chronicle Books is already barking up the publicity tree about Boo: The Life of the World's Cutest Dog by J.H. Lee, with photographs by Gretchen LeMaistre, which will be published in September. Boo is, Chronicle says, "the most popular dog on Facebook," with more than 1.3 million fans. At a recent very pre-pub party, Chronicle employees chowed down cupcakes with bone-shaped decorations and images of Boo and took photos with the star, who patiently posed with (and licked) his fans.
